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Ashley Costello's Bat Royalty Unleashed October 13th

This Fall we’re bringing to you the hottest and the darkest looks from the depths of LA. Bat Royalty is the collaboration of Goth rocker Ashley Costello and Iron Fist Clothing - a line created for the stressed, depressed but always well dressed. With each item carefully designed by the queen of rock herself, you’re guaranteed to look bad to the bone.

Ashley came over to the UK earlier this year, so we obviously had to grab her for a chat. We got to know a little bit more about the birth of Bat Royalty as she discusses how personal the designs are to her and why she loves them so much.



So you’re working on a collaboration with Iron Fist, tell us more about that!

“Yeah! We’ve been working on my collection with Iron Fist called Bat Royalty for a little over a year now. As I’ve been going on tour a lot I’ve had to leave and come back and work on it here and there so it’s kind of taken a while but it’s set to come out in Fall, so back to school time! Stores are starting to pick it up and samples are coming in, it’s really exciting to hold something you came up with and spent so much time on with the people you really care about; it’s just like making a record, it’s really exciting!

I wish I had some of it here, normally if I’m not in my show clothes I’m wearing the Bat Royalty line. I love it; I always say it’s just like making a record, like I make music I wish was out there and it’s the same with these clothes – I made clothes that I wanted in my closet.”

Why did you decide to create this line with Iron Fist?

“I didn’t!! It just happened. It’s a crazy story; so Motley Cru announce their final tour in America with a fake funeral and they wanted Goth girls to play their ‘wives’, well I was Nikki Sixx’ wife and Iron Fist were there and some of their friends so we just all got introduced. They told me that they really liked my look and asked me to come into the office and I had no idea I was going to come into the office to talk about starting my own clothing line. I thought I’d maybe take a few photos or get a few pieces of clothing and they threw that curb ball at me and I was like ‘holy crap! Yeah let’s do this thing I’m stoked’ and it just kind of happened.”

What sort of things can we expect from your line?

"Well the line has some sayings attached to it, it’s called Bat Royalty and it’s for the ‘hella rad but super sad’ or as we describe it ‘bad bones and bondage’ so it’s a lot of red and black, bones, bondage and a lot of bats obviously! The cool part about it is it’s all SUPER comfortable, I didn’t want to make anything that was like.. well.. I love this obviously [points to PVC pinafore she’s wearing] but I wouldn’t go to the mall with my friends in it or to Disney Land, well actually I probably might… but I wanted to make stuff that was really, really, really unique and really cool with an edge to it but not being a pain in the ass to wear. I really feel like we nailed it!" 

What’s your favourite piece from the collection?

"The piece I wear the most is a big shirt, but we wanted it to be comfortable and I know that I like big shirts that kind of hide my hips, ‘cos my hips you know, they got it going on! Sometimes I wanna wear something that’s not a dress but not a tiny shirt. So my favorite thing is a dress shirt that’s half black, half red with a rib cage on it and every time I wear it out everyone wants to know where I got it so I think it’s gonna do pretty good."

So, if you’re hella rad but super sad shop the Bat Royalty collection October 13th.
Nicola Mary Wyatt
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